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A year after going the freemium way, MailChimp was able to add:

30,000 new users and 4,000 paying customer every month.

Increase in profit by 650%.

MailChimp is a great example of offering an evolved product to its users for free; Ben summates this decision as

“There’s a lot of number crunching and analysis that goes along with freemium. But if anybody out there thinks this was motivated by some kind of competitive business or marketing or pricing strategy, I’m sorry to disappoint you: we just did it for fun. If it’s not fun, what’s the point, right?

However, it should be a conscious decision for new-age startups if they choose to follow this path.

When I say, test your own product, I do not mean the A/B testing way! What I mean is testing your product via a campaign – in the public domain.It is easy to propagate a B2C product, however using it as a case study internally may be an excellent way to boost customer awareness and trust.

For example, when MailChimp launched their SMS app Gather , they used their own platform to send out newsletters to their users. They even did a Mens Ares CVS/Lea Trainers Le Coq Sportif SfOS8CVY
. As a user, this strategy provides a lot of comfort to new users, who may be in the midst of trying out your product.

The mark of a good product is to seek feedback from users, and evolve with time. The same is displayed in the MailChimp product suite as well.

While technical changes are a part of any tech-based business, it is the mindfulness associated with end users that matter the most. It is ideal to launch new versions of the product, allow more integrations and work on new updates since it is the logical way forward. However as a user one gets delighted at simple changes, take for example the inclusion of emoji support for subject line!

A lot of us may chuckle or even LOL at the thought of emojis , however with a never before addiction to this electronic communication, it made a lot of sense for MailChimp to introduce it as a part of their offering.

The idea for them was to evolve with time and allow people to say more with images. This change was also considered because of the change in the way people access emails.

They’ve also recently launched several additions to their marketing automation features, such as workflow management and advanced segmentation for more evolved users.

While building a fun brand may not be a solid metric for growth, it still is a way of making people talk about one! The story of MailChimp, screams ‘cool’ from all sides. Right from its mascot Freddie (Frederick Von Chimpenheimer IV ) to the brand tone, every aspect of the customer facing side speaks a similar tone.

“If doors open easily and work is free-flowing then chances are you are using your gifts,” says Catherine Bell , author of “ The Awakened Company ” and founder of BluEra . “Similarly, if it feels easy to put ‘sweat equity,’ in then chances are you are capitalizing on your strengths because you are freaking passionate about what you are doing. And what you are doing in the moment is more meaningful than any amount of capital.”

“Isn’t it funny how certain things really bug you, and not others?,” asks Jessica Hartung , founder and CEO of Integrated Work . “People get easily irritated by those who are doing something poorly that they themselves find pretty simple to do. Do you sometimes find yourself saying ‘Why don’t they just….?’ And then you mentally list what you already know how to do, which they are completely missing. It just makes sense, why don’t they do it?

What is lost on most people about this circumstance is the flip side. If the task is easy for you — SO easy you can’t believe they don’t see what is needed — maybe it’s not an indicator of how dense others are, but instead, an indicator of where you are particularly gifted and strong.

Where we have a specific aptitude, the critical factors stand out to us. It’s like they’re shining in neon, saying ‘Obviously!’ Wouldn’t it be ironic if the frustration you feel at watching others flub up what you already know how to do is like a big arrow pointing you to the location where your gifts lie? Begin noticing these moments of frustration and using them as clues to your strengths.”

“I work to rediscover my inner child,” says O’Loughlin . “For example, as a high-schooler, I loved to laugh with my best friends. It was just pure joy to let loose and laugh so hard I was in tears. Now, I find a way to tap back into this with my team at REBBL. I revel in the moments we are together and being ourselves. Playing allows me to be better at my job and more connected to my teammates. Another example: In college, I’d get really excited and passionate when I learned something new. I’d spend hours immersed in what I was learning, wanting to get deeper and deeper into the topic because it felt like pure joy to me. Now, at REBBL, I’m discovering the same thrill I felt in college as I learn more about regenerative business and agriculture and the power it has to make a difference to people in our company and our communities as well as our earth. I spend hours engrossed in the topic, my mind exploding with ideas on how we can use this concepts to make such a difference in the world, especially if we can do it in cooperation with other business.”

“Ask a bunch of people what they think your superpower is,” recommends Johanna Lyman, founder and CEO of NextGen Orgs . “Chances are, it’s something that comes so naturally to you that you don’t give it the credit it’s due. (For me it’s my crazy strong intuition) Then make a commitment do do a lot more of that. Since it’s probably been quasi-invisible to you, you may not be leveraging it enough.”

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Leadfeeder

05 July 2016 by Peter Seenan

MailChimp is an industry-leading email marketing tool. By connecting it to Leadfeeder you can see what individuals do on your website when they click through from one of your MailChimp email campaigns. It’s that amazingly simple. This article explains how to get started and what to expect to see in Leadfeeder.

NEW: People Timeline turns MailChimp into powerful sales tool

The happy news if you’ve never tried MailChimp or Leadfeeder is that it’s free to get started – and there’s no long-term commitment required.

You can sign up without a credit card for the 30-day free trial of Leadfeeder Premium right here and you can test out MailChimp for nothing here if you’ve got fewer than 2,000 email contacts.

If you’re already using Leadfeeder and MailChimp you’ll want to see how easy it is to connect MailChimp and start seeing people in your lead list, so let’s jump straight in without further ado.

To connect and start seeing this enormously valuable information sign in to Leadfeeder and make sure you’re using Premium.

Connecting MailChimp to Leadfeeder takes less than 1 minute to achieve by following the steps below:

STEP 1 From the home screen of the Leadfeeder web app click your name > settings in the top right, like so:

STEP 1 your name > settings

You’ll be taken to a view like this:

STEP 2 Where the arrow is pointing you should select the website you want to integrate. In this example, I’ve selected Black and White Marceau Dress Altuzarra aQewOsI

STEP 2 select

STEP 3 Now click Integrations or Mailchimp Integration (it doesn’t matter which).

STEP 3 Integrations Mailchimp Integration

STEP 4 If you clicked Mailchimp Integration you will see the following screen. Click the blue button Connect with MailChimp

STEP 4 Connect with MailChimp

NOTE: If you clicked Integrations at Step 3 you will see the following screen. Click Connect Email Marketing , the lower blue button:

Connect Email Marketing

STEP 5 Next enter your MailChimp API key in the box and click continue . It takes only seconds to get you API key from Mailchimp and everything’s clearly explained in the screen below.

STEP 5 MailChimp API key

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